Behavioral science is not being factored into population health management efforts, and the cost is millions of missed opportunities.

by Phil Beene
Co-Founder & President at Nudge
April 23, 2018

For Episode 6 of Nudgecast I am once again sitting down with our Academy team, “The Professors” as I’ve started calling them, Dr. Steve Feyrer-Melk and Matt Essex to dive into the role of behavioral science in healthcare. In this episode we talk about:

How behavioral science is missing from healthcare as a whole.
Why that means communications strategies across the healthcare continuum are inappropriate for almost 80% of consumers, costing us 4 out of every 5 opportunities to capture engagement.
How behavioral science and behavior change models factor into implementing effective remote coaching programs.
And matching people at their stage of readiness for change with the right communications to help promote effective long-term results.

By communicating only for individuals in the “Action” phase of readiness for change, the healthcare system and population health management initiatives are failing to connect with over 80% of consumers.

Dr. Steve and Matt discuss the details of a system that’s missing the mark on 80% of its responsibility, how specific language choices contribute to engaging different individuals, and the power of intentionally matching communications with something an individual can connect with based on behavioral science, and their readiness for change.

Learn about Nudge’s digital health coaching platform that powers effective and efficient health management initiatives.

How are your population health engagement efforts going? We’d love to hear from you in the comments below.